Tuesday 20 March 2012

Global Online Travel Report 2012

A global online tourism market continues to grow

The latest in the "Global Online Travel Report 2012" Hamburg - the secondary market is an international online travel market research firm yStats.com provides a detailed overview. In addition to information about international markets, reported in 37 different regions and countries, Europe, Asia-Pacific region, Middle East and throughout South Africa. Last but not least, it appears in the online travel market is the most important players.

In particular, such as China, India and Brazil as well as in emerging economies - trends in online travel in 2012 will be the book. In line with this trend than the online component to the total travel market share is expected to be approximately one third of global growth. In 2011, the U.S. online travel market, the price was still the Great Britain, China, India and Brazil over the collective.

Online travel services continue to gain popularity throughout the entire American continent

Compared to 2011, generated revenue of U.S. online travel market is a low double-digit percentage in 2012 is forecasted over the image. Clients who purchased travel products online, online travel agents in 2011 through most of the purchases amounting to about 50%, tour operators and websites to search engines. Tags mobile bookings, the most frequently booked hotels, flights and travel packages have been. "Global Online Travel Report 2012" yStats.com interesting information about the trends are outside the United States. Canada in early March 2012 Expedia, the leading travel websites: Flight Network is generated twice as much traffic to the website of the second set. Argentina, particularly in younger people tend to book online travel services, however, this area of ​​Internet use is increasing across all age groups.

Particularly successful in the online travel sector in Europe

The total number of bookings through online travel agencies in Europe, about 20% increase from 2010 to 2011. Great Britain, more than half of all consumers completely avoid the traditional travel agent and book their holidays online instead. In Germany, in 2011, customers preferred a more expensive ticket for the travel and online travel agent for cheap tours. In this case, income and age is online, while offline revenue has been reduced. Revenue generated from online travel bookings in France in January and September 2011 with the total B2C e-commerce revenue increased more in the. Also in 2011,, B2C category "Travel and holiday accommodation" in the e-commerce revenue was more than the next four combined categories. YStats.com from the "Global Online Travel Report 2012" in 2011 as half of all Italian online customers booked their accommodation online, B2C e-commerce in the powerful section of this Italian. Russia is one of about 50% of all passenger flights and purchase their travel, the ticket is booked through the call was about a quarter.

Asia-Pacific region, large parts of the potential increase in

However, an increase from the 2010 and 2012 in the category of online hotel bookings in the Asia-Pacific region is expected to be slow, and still exhibits the double digit figures. Japan's share of online travel bookings - in-flight with a trend line - the first for 2010 was exceeded by 50%. The number of unique visitors to travel websites are evenly distributed across all age groups in Japan, when a group of individuals older than 55 in the first quarter of 2011 was the lead in slightly. In 2011 in China, sometimes only 14% of all Internet users visited a travel website, but online travel bookings are expected to be more popular there. Indian online travel market is estimated to grow from about 30% in 2012. For information about the pending Australia: Market Research Specialist yStats.com, section "Travel, accommodation, membership or tickets of any kind" in the June 2011 report by the group is shown in the most popular online products.

The online travel market in the Middle East is attracting up

By the introduction of online payment options Spurred, the online travel market in the Middle East 2011 to be considerably less than expected. yStats.com report of 2015, compared to 2010 statistics, online travel bookings in relation to the total revenue generated by travel with a ticket for the increase in share about the prognosis maulagulo unexplored.

Tour operator to shift the focus of e-commerce

Aside from the regional online travel market, yStats.com "Global Online Travel Report 2012" this market is an important player in this sector to provide comprehensive information about the image feature. For example, TUI Travel's strategy, the UK online sales are down, considering that many more online bookings in January 2012 than January 2011 has been recorded from the focus. In September 2011, Google launched a flight search service in the U.S., but it was faced with some restrictions. International revenue implications of this milestone has been achieved already in 2011 - already, Priceline and Expedia worldwide as the number one online travel specialist can replace. In 2011 and 2012, Orbitz Worldwide and United Continental Holdings AOL Travel for many years with the signing of the agreement. In February 2012, successfully MakeMyTrip, India's top online travel agencies in the Indian online travel market, 50% sure. Emirates also yStats.com report, Thomas Cook, Travelocity, kayak, Odigeo, BookinTurkey, Ctrip, Yatra, and the news of the company from Webjet.



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